Give your brand human voice on social media.
Either you use your social media channels to expose your entire life to everyone you know (and those you don’t know too) or you prefer to share with just a
The fact is, that there are hardly any people without any social media channels.
To show the human side and voice on your private social media channels it’s quite easy. You just need to decide how much of your life to expose.
This is a bit harder to do when you are a brand. With available resources, it is so easy to schedule your social media posts in advance. You can also use a Facebook Messenger plugin or install a chatbot to answer your customer’s questions. What’s lost in the meantime is the human side and voice of the business.
Give your brand human voice on social media. Check out those 11 tricks to help you showcase the real face of your brand.
If you want your company to be perceived as something more than just a perfect place to rip off your customers from their hard earn cash, it is worth to make some effort. Giving your brand a human voice on social media is not so difficult. In the end, your company is run by humans, not robots.
1. Show your funny side.
Everyone likes a bit of a good laugh. Sharing jokes, fun videos, photos, gifs, keeping it light and enjoyable, might help to connect you with people.
People want to be entertained and not always listen to serious business language.
2. Interact with others.
The nature of social media is
In real life you don’t leave the room, once you tell your side of the story, do you? You stay to listen to the response, engage with others and simply talk. Interaction is the key for both online and offline.
3. Think of a real person.
It’s hard to be human if you hide behind your company name and logo. Think of your brand as a person. What would it look like? Would your brand be men or women? How old your brand would be? All those questions will give an understanding of who your brand is. And you will be able to give your brand a voice.
If you feel confused, just think about McDonald’s and the clown Ronald. Or just take a look at sports brands or clubs and their logos.
4. Show behind the scenes.
One of the classic humanizing elements for the brand is to show behind the scenes. Everyone would like to know how you run your brand. What actions you do each day. Or what kind of meetings you just had. Or, just show them your view from the office or the coffee you have just had.
If you want and feel to get even more personal show who is working for you and what their job is. People will be eager to see that.
5. Have opinions and share them.
Do you have a specific view on a topic you have just seen online? Then just reply to it. Leave a comment as your brand but with your own voice.
And please, do not add a link to your comment unless it is really necessary. People hate to see click-baits or promotions in their comments.
6. Show emotions.
Do you have a bad day? Talk about it. Do you have a good day? Talk about it too.
Have you seen or read something what made you emotional? Show it to your followers. Bring up emotions in your followers and show that you have them too.
7. Emojis – use them in your posts.
If you are not sure how to show emotions as a brand, start using emojis in your posts. People will more likely connect with a brand that has a 🙂 in their post.
If you feel to get even more creative, create posts only from emojis and give the same task to your followers. It can be really funny to see what kind of emojis they will use in their comments 🙂
8. Memes – share them, and share them often.
There are thousands of memes created and shared each day. And people simply love memes. If you can and have few free minutes in a day, just look at what meme is trending and which one you like and post it.
You might be surprised by the engagement you will get.
9. Sign your posts, comments with your name.
I think this is the simplest step to humanize your social media. Once you write a post, leave a comment, or message somebody, always sign it with your name.
People will be positively surprised to see a real person behind it.
10. Use easy to understand, casual language.
New ideas have been invented to be destroyed by ambitions.Artificial Intelligence
Either way, it will be still made by robots for robots.
So if you really want to humanize your social media, use a language you would normally do in a conversation. Try to skip the technical details and difficult words in your communication.
Last but not least, include some storytelling into your posts. People will get more engaged with your stories and more connected with your brand.
In the end, your company has a human face – it’s up to you to show it. Discover your voice, find your brand’s persona and always give value to people.
Last but not least, keep your audience engaged and entertained with great content.