Hi and welcome to The Candid Talks blogging series. In this series, I will each week cover a different topic, question, news or trend from the blogging world.
The new posts will be uploaded every Sunday evening at 8pm Central European Time. So in case, you do not want to miss it, I encourage you to sign up for the newsletter or the in-browser notifications.
In the first episode I have covered the blogging in 2020 and more specifically the question “should you start a blog in 2020?”. In the second one, I have given you 7 easy to follow tips to “stay motivated as a blogger“.
Lack of blog traffic gives you a headache? Implement those 4 easy steps and watch the traffic on your website skyrocket.
To increase the blog traffic is the biggest nightmare of many bloggers,
This challenge gets even bigger when your blog is new and you have a very little experience with blogging.
But why it is so difficult, if blogging is actually very easy? There are many bloggers you and I know which have made it to the top. They have nice looking blogs, huge following on social media and thousands (if not millions) unique visitors and page views per month. Last but not least, they make so much money on their blog that they dropped they day to day work.
So why the struggle? Why so many bloggers face this challenge?
Firstly, let me clarify one thing. Blogging is indeed very easy. To set up a blog from scratch takes several hours. To write an article takes few hours too. To create graphics, make photos and post them on social media takes minutes. And to download and reupload stock photos takes a few seconds.
The problem starts when you want to get some people to visit and read your blog. You want to get them organically, without spending money on advertising. And you want to get the traffic fast.
Then you have to show all of your skills.
In minutes you have to become a writer, social media manager, content and digital marketer, analyst, SEO and keywords expert. You have to do topic and keyword research so deep that only the Mariana trench could be deeper.
And at the end of the day, all of those things might not help you at all.
So what you can do to get higher blog traffic? Is it actually still possible?
How to increase your blog traffic?
Outwork your competition.
One of the best things to do when you want to increase blog traffic is to simply outwork your competition. If you wonder why you should do it, there are two big benefits.
- Creating more content than your competition will simply give you more options to get traffic to your blog. More content on your blog will give you more traffic. It is pretty simple math.
- Second huge benefit of creating more content is getting higher ranking on SERP (search engine ranking page on Google). Google loves fresh and regular content, and if you create more of it you will be rewarded.
So get organized with an editorial calendar. If you do not have one yet, simply download my FREE template. It is a gift from me. Plan your content ahead, and start working. Your competition never sleeps.
We live in era where doing one thing is simply not enough anymore. If you do not adjust your strategy and always do the same, you will always get the same results.
Think about diversification. In other words, get your content to more platforms, social media channels or create more types of content.
Another great solution to increasing blog traffic is to start creating multilingual content. This way you can target the audience in two or even more countries. Also, you can get ranked by Google in those countries and not only in one. And nope you do not need to speak all of the languages. There are other solutions to do that.
How to create multilingual content on your blog?
- In case you speak more languages just start to translate your content into them. For example, you can just split your blog post into two parts. In the upper part, you can write the content in the first language and at the bottom part, you can write it in the second language. In case you want to make it visual, you can divide the content with a photo, line or a graphic divider.
- Second a bit more technical way is to install a plugin on WordPress that can help you to translate your content. If you are even more technical you can create more versions of your blog and let the visitor choose the language of your content.
- The third way of creating multilingual content is to hire somebody who can write or translate it for you. It might seem crazy but in case you have some budget to spend then go for it. You can hire a good translator at UPWORK.
Spread your content to more platforms.
As I said earlier, doing one thing over and over will not guarantee your success. To focus only on one solution will get you out of business very quickly. So check out all the other solutions too.
Create more content types like videos, graphics, and infographics or even podcast. Learn where you can find your target audience and get your content to them. And do that on the form they want.
My tip, go for voice, thats the future.
Index your blog posts on Google search console.
According to Google, it can take from 4 days up to 6 months to get your content indexed. Indexing means that your content will get showed in the search results.
But you do not need to wait for so long. There is a way of doing it faster. Actually, much faster.
So how to index your new content on Google?
1. Sign up for Google Search Console. Just follow the steps requested by Google.
2. Enter the link to your new blog post into the search tab.
3. After few seconds you a following screen will come up, saying that your URL is being checked by Google.
4. Once the review ends you will get notified that your URL is on Google and you can proceed to the indexing.
5. Click on the REQUEST INDEXING button and the indexing process will start.
6. After some time a new pop up window will come up with an information that your URL indexing was requested. From now, it will take around 20 minutes for Google to index your site.
Create evergreen content.
Many bloggers underestimate the power of evergreen content as they believe that they always have to bring up something new. At the beginning of my blogging career, I thought the same.
But when I have checked my analytics I have discovered that the majority of the link clicks I get to my blog are coming from the evergreen content.
Two years ago I’ve written an article about Quinoa on my food blog. It contains all the information you need to know about Quinoa and guess what. It is still relevant, and even two years after I am still getting hundreds of visits from it.
So in order to get
So as you see growing blog traffic doesn’t need to be so hard. Choose at least one point from my list and act on it. Do it consistently for some time and then review it. If you see that it does not work try the other one. But stay motivated and keep going forward.
My recommendation is to try all of them 🙂